It all began in 2018 when YOBI longed for an earring holder that was versatile enough to store all earring styles - particularly hoop earrings because they have always been a tricky style to store.
After an extensive search and finding no 'adjustable' earring stands in the market, YOBI started designing their own. It blossomed into their very first product - the Adjustable Earring Stand. It was the first of its kind when in 2019.
They have since expanded their product range to cater for customers' diverse collections and preferences.